this post was submitted on 09 Aug 2024
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The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours. 

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report. 

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

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[–] IMongoose@lemmy.world 145 points 1 month ago (3 children)

This is going to break some conservatives who have made camouflage part of their identity. Can't wait.

[–] shalafi@lemmy.world 40 points 1 month ago (2 children)

I'm something of a redneck in a hard-right area and want one so bad. Probably get me in a fight.

[–] Blackbeard@lemmy.world 19 points 1 month ago (2 children)

Hell yeah. Was hoping I could snag one before dove opener so I could wear it as a "fuck you" to the racists who get invited to the hunts we're part of, but unfortunately they won't ship in time.

Just as well, I suppose, as the host might have thought twice about inviting us next year.

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[–] JovialMicrobial@lemm.ee 16 points 1 month ago

My extended family is gonna be so mad. It'll be hilarious

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[–] dyathinkhesaurus@lemmy.world 60 points 1 month ago (1 children)

Now do camo sneakers. With gold trim. Just to poke the bear 😉

[–] CharlesDarwin@lemmy.world 7 points 1 month ago (2 children)

That's a great idea if you want to be honest. I don't often see camo sneakers; they'd definitely stand out.

[–] Tall_Chilchuck@lemmy.world 25 points 1 month ago

I don't often see camoflauge sneakers

That just means they're doing their job!

[–] pennomi@lemmy.world 13 points 1 month ago

I think the idea is that camo doesn’t stand out.

[–] solsangraal@lemmy.zip 57 points 1 month ago (2 children)

i've never in my 40+ years bought any political campaign merch, and i just spent $50 in the harris walz store

HARRIS WALZ ARE CLOSING IN ON TRUMP 2024

[–] Hazzia@infosec.pub 37 points 1 month ago (4 children)

Honestly I wasn't going to either (because I prefer to directly donate) but when I saw that amrican/union-made label I instantly went for it. I am a sucker for American manufactured goods.

[–] solsangraal@lemmy.zip 14 points 1 month ago (1 children)

in a way it kind of sucks that we don't have the huge selection and variety of merch that GOP has. but dems just don't idolize their candidates to a fraction of a degree that trump voters do, so it's not cost effective for them to offer tons of different things. oh well

[–] Trainguyrom@reddthat.com 7 points 1 month ago (1 children)

I went to a touristy area full of Tshirt shops recently and every shop had at least one poorly made trump shirt on display. I strongly suspect they do not financially support trump with those sales

[–] solsangraal@lemmy.zip 6 points 1 month ago

if you're devoid of morals and never heard of "ethics" and you see gullible suckers throwing money at trump, then yea--you're going to sell bootleg trump shit. guaranteed profits

[–] naught@sh.itjust.works 11 points 1 month ago (1 children)

They got me with a dark brandon mug when Biden was still running. All their stuff is union made and they lean into the memes more than I expected

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[–] pineapplelover@lemm.ee 5 points 1 month ago* (last edited 1 month ago)

IT'S AMERICAN MANUFACTURED? Hol up let me check how much I got in my savings account

Edit: link for those who want it

https://store.kamalaharris.com/harris-walz-printed-camo-hat/

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[–] GreatBlueHeron@lemmy.ca 45 points 1 month ago (2 children)

I'm really dismayed by your political system - I can't put into words how much it disturbs me. I know it's a good thing that the Harris Walz campaign is doing well, but all I hear when seeing news like this is how much money politicians are taking from "average" people to give to insanely rich advertising firms, to develop ads, and even more insanely rich media corporations, to run them. It's messed up.

[–] taiyang@lemmy.world 14 points 1 month ago

It's not all ads and media. It's a little tough to get a good source on it, but somewhere between 30 and 50% seem to go to ads based on some older campaigns. The rest go to things like operations (offices, staff), consulting (political strategy, focus groups, etc) and other smaller things like travel and supplies and such.

Those later things can make a bigger difference than the ads, too. If Hillary spent better on her operations in Michigan, for instance, her team would have been more aware of her vulnerabilities. More money wouldn't have helped there, though, as her campaign was already flush with cash and was misspending it on places like Florida.

[–] Trainguyrom@reddthat.com 12 points 1 month ago (1 children)

Ideally campaigns would be funded via taxes, merch sold purely at cost, and strict laws against soliciting donations or running privately funded ads

[–] floquant@lemmy.dbzer0.com 5 points 1 month ago* (last edited 1 month ago) (3 children)

There is no need for official political merch anyway, it's not a band or a sports team. I don't mind if people or associations make and wear them, bit why does a political party need to sell stuff?

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[–] snekerpimp@lemmy.world 35 points 1 month ago (4 children)

Teen vogue with the investigatory journalism here

[–] idiomaddict@lemmy.world 43 points 1 month ago

Honestly, they’ve been doing good IJ for their niche for almost a decade

[–] eestileib@sh.itjust.works 34 points 1 month ago (1 children)

No bullshit: Teen Vogue has better political coverage than CNN.

[–] Voroxpete@sh.itjust.works 16 points 1 month ago

Actual facts here.

[–] eran_morad@lemmy.world 13 points 1 month ago

I’ll take it.

[–] Crazyslinkz@lemmy.world 11 points 1 month ago (1 children)

Please don't discriminate because of a name.

[–] roguetrick@lemmy.world 5 points 1 month ago (2 children)

I'm highly prejudiced against any Condé Nast publication.

[–] Trainguyrom@reddthat.com 4 points 1 month ago

Arstechnica has really good tech coverage as well despite being a Conde Nast publication as well

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[–] CharlesDarwin@lemmy.world 33 points 1 month ago (3 children)

Whoa...made in America and union made.

[–] silence7@slrpnk.net 23 points 1 month ago (1 children)

Been pretty standard for Democratic campaigns for a while. Here's the back of a Biden 2020 pin with the union bug on it.

[–] vanontom@lemmy.world 14 points 1 month ago

Also all of Bernie's shop is union made, obviously. At least if the camo hat becomes popular, it will be nearly invisible, unlike the glowing red cry for attention the MAGA hat is.

[–] bss03@infosec.pub 12 points 1 month ago (1 children)

I might have to buy one just to support that union.

Careful with "American Made" tho; they often mean Guam or American Samoa which both get right shafted by government and policy.

[–] Riven@lemmy.dbzer0.com 6 points 1 month ago (1 children)

My favorite is American assembled. All imported parts they just stick 2 parts together here and call it a day.

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[–] LEDZeppelin@lemmy.world 31 points 1 month ago

This is the news that will make Fox News shit their pants. When you lose camo folks, you have nowhere to go but down

[–] Pyr_Pressure@lemmy.ca 27 points 1 month ago

Ha, the left can't wear red hats anymore but now the right can't wear camo hats anymore. That will hit them where it hurts.

[–] Empricorn@feddit.nl 21 points 1 month ago

Sold out. ☹️

[–] Omegamanthethird@lemmy.world 20 points 1 month ago (1 children)

And it's sold out on their site.

[–] Tyfud@lemmy.world 5 points 1 month ago (1 children)

Yeah, just ran into the same issue trying to order one.

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[–] HubertManne@moist.catsweat.com 18 points 1 month ago

ok highest selling for now but once the jd vance couch condom, er I mean cover, comes out it will change things.

[–] Snapz@lemmy.world 17 points 1 month ago

"People are saying there's never been such a well sold hat, okay?"

[–] ramenshaman@lemmy.world 7 points 1 month ago (1 children)
[–] misterundercoat@lemmy.world 14 points 1 month ago (1 children)
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[–] lone_faerie@lemmy.blahaj.zone 5 points 1 month ago
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