this post was submitted on 10 Oct 2024
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[–] dwindling7373@feddit.it 57 points 1 day ago

The mom should be Firefox and the kids the plugins.

[–] h4lf8yte@lemmy.ml 7 points 21 hours ago (9 children)

I am not for ads but what is so difficult about adding them to the video stream. This should make adblockers useless since they can't differentiate between the video and the ad. I could just imagine it would be difficult to track the view time of the user and this could make the view useless since they can't prove it to the ad customer. I have no in depth knowledge about hls but as I know it's an index file with urls to small fragments of the streamed file. The index file could be regenerated with inserted ad parts and randomized times to make blocking specific video segments useless.

[–] Ghostbanjo1949@lemmy.mengsk.org 12 points 18 hours ago (3 children)

You would also have to make skipping to any point in the video impossible then as folks could just jump ahead until they are past the embedded ad.

[–] sibannac@lemmy.world 2 points 15 hours ago

I was having some problems with playback on youtube with "buffering", random skips, the video reloading, etc. It turns out that those pauses and skips were for ads that uBlock stopped. Channels with more ad placements(new videos from large channels, large companies) would stop more often. Looking at the logs for Ublock showed me that yt does track how much of the video you have watched regardless of where you started. Say I load a video and skip to the middle. It will do a callout for time watched.

I am not sure if I'm right but anyone else could correct or expand on this as I am no expert in how youtube does anything these days.

[–] h4lf8yte@lemmy.ml 3 points 18 hours ago

Out of order requesting of segments could be detected as well as faster requests. This would at least lead to a waiting time for the length of the ad.

[–] Pyr_Pressure@lemmy.ca 2 points 18 hours ago (1 children)

What if all ads are 30seconds long, would it be impossible to lock skipping anywhere for the first 30seconds of every video?

[–] h4lf8yte@lemmy.ml 1 points 18 hours ago* (last edited 18 hours ago)

Yes for example if you return always the same segment when skipping.

[–] Furbag@lemmy.world 10 points 20 hours ago (4 children)

Twitch already does this for their livestreams and has been doing it for years. I'm just surprised that YouTube has taken this long to get around to injecting advertisements into the video stream. Although I think if YouTube decided to try ad injection the adblocking community would fire back with something novel to thwart their efforts and the eternal arms race would continue.

[–] Buddahriffic@lemmy.world 1 points 17 hours ago

If there's timed annotations (like say for closed captions or chapters/sections), then there will be some sort of mechanism to line them up with the modified stream. Then compare that with a stream without ads (which might require manually removing all ads or using a premium account where ads aren't inserted) and you'll be able to estimate regions of the stream where ads have been inserted. If the timed annotations are dense, you could see where the ad begins and ends just from that.

Also if the ads themselves include timed annotations, there would be a difference in that meta data that would give it away immediately.

Or if ads are supposed to be unskippable, the metadata will need to let the client know about that. Though they could also do that on the server side and just refuse to stream anything else while it's serving an ad.

Given that, the solution might be to have a seperate program grab the steam and remove the ads for later playback. Or crowdsource that and set up torrents, though that would be exposing it to copyright implications.

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[–] EveningPancakes@lemm.ee 7 points 20 hours ago (1 children)

I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.

[–] h4lf8yte@lemmy.ml 4 points 20 hours ago (1 children)

Ah yes that makes a lot of sense. Googles war on adblockers seems really expensive but we don't know the numbers maybe it's still cheaper.

[–] EveningPancakes@lemm.ee 3 points 20 hours ago* (last edited 19 hours ago) (1 children)

The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it's not cheap.

It is weird that Google, with it's infinite pockets, hasn't pushed a stream stitched solution all these years until recently.

[–] GamingChairModel@lemmy.world 3 points 19 hours ago (2 children)

YouTube serves probably dozens of formats/bitrates, and has spent years tweaking how it ingests, transcodes, and serves videos. Adding in-stream ads might have been a bigger engineering task in that environment. Depending on the percentage of users/viewers avoiding ads, it might not have been worth the return.

[–] EveningPancakes@lemm.ee 1 points 13 hours ago

You are correct, which goes into the cost category of doing a stream stitched integration. Also, when I left said ad server in 2016, I think I recall HLS streaming primarily supported by Apple devices. Devices like Roku's (don't quote me on that) didn't support it at the time so a lot of companies looked at where the majority of their streaming was occurring and decided it wasn't worth the hit.

[–] h4lf8yte@lemmy.ml 1 points 18 hours ago* (last edited 18 hours ago)

As I know they transcode every uploaded video to their preferred format. They could use the same infrastructure for the ads. But maybe it's really too expensive.

[–] Honytawk@lemmy.zip 4 points 20 hours ago (1 children)

It already happens, videos contain sponsored segments added by the creator.

But even those have a solution in the form of Sponsorblock, which crowdfunds the location in the video containing sponsored segments in order to skip them.

Google should face the fact that they won't ever be able to win.

[–] h4lf8yte@lemmy.ml 7 points 20 hours ago* (last edited 20 hours ago) (2 children)

Sponsorblock works with static timestamps provided by users. This would not work if the ads are inserted at randomized times.

[–] Honytawk@lemmy.zip 2 points 18 hours ago (1 children)

Even at randomized times, we could create an algorithm to detect them.

Especially since they are obliged by the EU to clearly label ads. So just look for the label.

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[–] barnaclebutt@lemmy.world 94 points 1 day ago (4 children)

It's so weird that YouTube is their second most profitable venture after adsense. It's like they thought, we have a virtual monopoly on internet ads, Internet video, and web browsers. Let's combine their power to make people watch non stop ads while tracking them worse than the CIA. Then, let's be very surprised when people don't like us and we get hit with antitrust lawsuits. Fuck Google.

[–] ipkpjersi@lemmy.ml 43 points 1 day ago (1 children)

Google went from don't be evil to fuck you all.

[–] MonkeMischief@lemmy.today 57 points 1 day ago (1 children)

To put it shortly: "Went public".

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[–] DoucheBagMcSwag@lemmy.dbzer0.com 2 points 18 hours ago

And all they would need to do is offer a YouTube ad free plan that's at a sensible price without any of the YouTube music crap included.

But no... They keep trying to shove the YouTube Premium bundle down our throats and no one wants it. We just want ad free.

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[–] MimicJar@lemmy.world 145 points 1 day ago (19 children)

Unless I'm mistaken, none of those will block server-side ads.

[–] UraniumBlazer@lemm.ee 54 points 1 day ago (7 children)

Isn't there some law that you have to visually indicate whether a given piece of content is sponsored (ad) or not? Can't that just be detected by ad blockers to skip/hide ads?

[–] MonkeMischief@lemmy.today 10 points 1 day ago

I used to have a neat app on my phone that would play "Interdimensional Cable" bits, or just silence, over Spotify ads. It made it a lot more usable.

Their ad gets played, I don't have to hear it screaming at me. Win/Win right?

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[–] BreadOven@lemmy.world 26 points 1 day ago (1 children)
[–] trum_pam_pam@lemmy.world 5 points 1 day ago (1 children)

Sadly, it's only for Android.

[–] BreadOven@lemmy.world 1 points 17 hours ago

Oh, that's unfortunate. I've never looked into it on other OSs.

[–] finitebanjo@lemmy.world 27 points 1 day ago* (last edited 1 day ago) (17 children)

The fact that I cant go to YT and select play all on a channel anymore makes its primary use, music, pointless to me.

Another issue is Pandora, they keep forcing mobile site on Desktop User Agent setting and I work too many hours to go in and change the identifiers needed to make it work. Their app is busted as well, it asks for permissions and will semi-frequently crash when I dont give them permissions.

The whole internets basically becoming shit because of corporate incompetence. Not even willful malice, just idiocy.

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[–] tomatolung@sopuli.xyz 61 points 1 day ago (5 children)

What's funny to me is how they are in a fight for their company with the FTC, and they want to continue provoking people by increasing their revenue on the back of their users on a service they might have a technical monopoly on? Hmmmm...

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[–] RigshawRick@lemmy.world 7 points 1 day ago (1 children)
[–] loutr@sh.itjust.works 7 points 1 day ago

It works really well, I want to support them and donate but I'm afraid YouTube will find a way to block them like they did to others...

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