this post was submitted on 26 Sep 2024
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Elon Musk has managed to decimate Twitter’s UK users since taking over the platform and rebranding it as X, Financial Times analysis shows.

Millions of users have abandoned the platform after the Tesla man appeared at the social media platform’s HQ carrying a kitchen sink in 2022.

Once a thriving space for political discourse, news updates, and cultural engagement, Twitter’s UK usage has dropped by a significant margin, as users seek alternative platforms.

...

In the UK, where Twitter had been a crucial forum for political debates, this shift has led to a considerable drop in engagement.

Graphical data shared online clearly illustrates the stark drop in UK user numbers, confirming that Musk’s promises to revive Twitter have instead accelerated its decline.

With no signs of reversing the trend, the platform’s future in the UK looks increasingly uncertain.

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[–] MajorHavoc@programming.dev 48 points 1 week ago* (last edited 1 week ago) (1 children)

However useless and abandoned Xitter looks today, we must remember that it is full of bots whose sole job is to make it look less abandoned.

For any advertisers or Xitter users relying on "reach" reading along - however bad Xitter looks, it's actually much worse.

[–] 10_0@lemmy.ml 3 points 1 week ago

Exeter lmao

[–] ElectroVagrant@lemmy.world 37 points 1 week ago (2 children)

From login/paywalled Financial Times article that this is citing:

Data from Similarweb shows active daily users in the UK have dropped from 8mn a year ago to only around 5.6mn now, with more than a third of that fall coming since the summer riots.

[–] blackfire@lemmy.world 10 points 1 week ago

If your platform loses over a million users in a year then I would personally call that decimating. The numbers are still falling too so lets check back in another year

[–] paddirn@lemmy.world 28 points 1 week ago

Can it just die already? I am so sick and tired of hearing about it and its dumb owner.

[–] logi@lemmy.world 19 points 1 week ago* (last edited 1 week ago) (1 children)

How can there not be number to this "stark drop"? Or is this literally "decimated" and it's down 10%?

E:had dropped the "not"

[–] rubikcuber@feddit.uk 16 points 1 week ago (1 children)

Unfortunately you have to follow a link to twitter and look through jburnmurdoch's posts. But it's down 30% in a year.

[–] frunch@lemmy.world 12 points 1 week ago (2 children)

down 30% in a year.

Thrice decimated 🧐

[–] BananaTrifleViolin@lemmy.world 19 points 1 week ago

Pretty rubbish article to be honest. It's all hyperbole and no data or facts. It includes one embedded tweet with a graph about sharing political content.

While I suspect it's true, it's hard to trust a article that doesn't back up it's claims with any data or even quantify the claims it's making. The closest it gest to data is "millions" but that's pretty meaningless on its own.

[–] Emperor@feddit.uk 14 points 1 week ago
[–] steeznson@lemmy.world 7 points 1 week ago

The phrase "absolutely decimated" annoys me since to decimate has a really exact definition of shedding 10% of something

[–] comicmuse@feddit.uk 5 points 1 week ago

<< Notably, the exodus from X in the UK has been heavily concentrated among progressives, while socially conservative Brits have stuck around.>>

And journalists. Journalists have stuck around too.

[–] 10_0@lemmy.ml 1 points 1 week ago

Sounds about right