SEO and the attention economy are the main drivers of clickbait that are increasingly pervasive in our lives.
Since we don't like to pay for stuff, advertisers are competing over our limited headspace, to get us just to think about them enough to spend money (preferably in a recurring manner so that you forget you're paying when your attention is driven elsewhere).
I dunno how you made it here to Lemmy, but I'd consider it a step towards searching and contributing to communities and their contents that are user driven instead of advertiser driven, and finding things that you are interested in rather than being force-fed to you. This is how I like to use the internet, anyway. Maybe I'm getting o l d.