Lol try printing that on merch, dumb dumb. That’s an awful logo. It’s really not even a logo, it’s a scene.
this post was submitted on 22 Apr 2025
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Reminds me of the very first Apple Computer logo:
They dropped that for a simpler logo, and then dropped the simpler logo for an even simpler one.
I would love to see a parallel world where all tech companies logos were all this detailed and old looking
And all the cases had wood paneling
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Wait, is that for real?
Wow, yeah, that would be awful in most contexts. Imagine trying to print that on the front of a computer haha.
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Even if you took that image and used it to create a black and white illustration, it would be way too busy. The logo on the left isn't exactly amazing, but it's decent and checks all the boxes for usability and readability. The one on the right is more like... an image made for an ad which you can't put on a hat for example. The amount of times I've had to explain logo basics to a client who want to do something like the image on the right isn't great, but they usually understand why these rules are in place after explaining and they generally respect my expertise. But not everyone...
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I work in an industry that deals with customer logos almost exclusively. I now get at least one person a week bringing in garbage-tier art they made in Canva or whatever that isn’t made to any standard at all, so they have tons of thin lines, gradients, blurring, etc. Shocker, AI only thinks about making it visually appealing when it won’t translate to a one-color, doesn’t have PMS tones to base it on, no simplified version, etc.
People think making a logo is just that. Just the image itself. They don’t think past what’s in front of them.
In my experience, most people have simply never thought about it before. If someone decides they want to open a bakery and they have never had a business before, they haven't thought about everywhere their new logo will be used unless they get that expertise from someone. I've gotten pretty good at explaining these concepts to people and they typically respect my expertise and take my advice, but not everyone 😆
And that’s just it. In the past, you would have contacted a branding firm and paid someone with expertise to do all that for you. Now people think, “Why pay a branding firm when AI can do it in 5 minutes?”
I would think AI art would be perfect for the use case of “here is the general gist of what I want, now turn it into something usable”. I can also imagine basically nobody actually using it that way correctly though lol.
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That logo is terrible.
Like, a core component of a good logo is that it’s easily identifiable at a glance at all shapes and sizes and on various backgrounds… complicated photorealistic logos basically lack all of these criteria by default.
This is why you need someone experienced not some ai slop.
Someone doesn't know what a logo is for, I see.
anyone with a year of design training will know why the right "logo" is a pile of shit.
anyone with a month of experience printing will know why the right "logo" is a pile of shit.
anyone who has had 5 minutes with genAI will think they're a design master when they create the "logo" on the right.
I disagree.
Anyone who has spent a few minutes thinking about what a logo is and what it's used for will be able to tell you that one of these is a logo and the other is... a picture.
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MagicShot.ai - Al Logo Geneator
Geat work
I've seen so many commercials where a realistic scene fades into the stylized logo that that's what my mind went to.
The left is a better logo, fewer fine details, easy to silk screen, easy to laser print, hell you could make a branding iron and burn it into wood.
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Logo on the right is what you give a marketing team so they can tell you the 600 ways it won't print right, cost too much to display, and ultimately rework it into logo on the left.
Looks like they are missing the plot. Logos are supposed to be simple...
Did you seriously think the freelancer isn't capable of creating something like that? Like, do you think that FedEx uses their name with a hidden arrow in the "Ex" because they couldn't hire anyone to draw them a photorealistic delivery truck with a box on it or whatever? Microsoft can't figure out how to make a window with reflections so they use the squares?
The simplicity isn't an accident.
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"I created" and "with AI" is the newest oxymoron.
Art imitates life
Imagine the printing costs of putting variations of the right on all your products? Just the color variety alone would add to the production costs.
Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.
This is what design is about — everything else is decoration.
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AI generated art is the new "cousin who knows Photoshop".
This is fine, and mostly benign.
Considering they probably fed the left image into the ai to make the right image, it’s rather silly.
“I made this logo with only an ai model, and can-do attitude, and a logo.”
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The one on the right is prettier (not necessarily better. I've read some comments by people that know more than I do with some valid points). However, to create the image on the right, they probably fed the AI the image from the left, made by a designer.
Honestly I was confused on AI made whicu one. Guess I am overestimating AI, in some sense & I need to improve my AI literacy.
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"Guys I turned your Nike logo from a swoosh to wind blowing dust in a vague swoosh like shape also there's a foot there so you know where it came from and we'll stitch that on AAAAAAALLLL your products and guys... Guys? What do you mean I'm fired?"
The one on the left is superior for a massive number of reasons.
Simple and easy to print, make copies of documents without becoming illegible, and other paperwork related reasons.
Easy to recognize at a glance. The one on the right is really hard to make out at a small size. Just a bland beige blob.
There is a reason most familiar logos are monochrome or only a few colors, and simplicity is one of them. The one on the right looks like overly bust clipart.
The one on the left is a couch inside a house with a lamp, all of which make sense together. The plants overlap the wall and there is a chandelier over the couch on the right one. Who puts a chandalier over a couch?
Ugh, I know it is obviously awful but I had to get it out.
I don't like either, but the left one at least scales better for various applications across platforms and media.
so sayeth artist_mariana lmao
She’s an artist the way I’m a chef when I go to a restaurant and order food.
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This is not an AI vs professional human issue, this is an issue with taste. You cannot prevent someone from pointing to the right option and saying "I want that to be my logo because it's a pretty illustration"
You can easily get ChatGPT to generate logos that are at least functional, give it a try. Start with
- What are the fundamental rules and standards of designing a logo?
- Based on these rules, generate a logo for the brand "HomeCraft" involving the shape of a house.
I'm not saying it comes close what a professional will give you, but it's a million times better than what your worst DIY client brings to the table.
That's fair. I think the biggest problem with AI logos is getting the AI to calm down. It can't help but to fill the slop bucket completely full; even if you tell it to keep things simple, it has an overwhelming urge to just keep pumping in more detail.
Imo, the left hand logo is better. Can you imagine trying to get the right side logo on a hat? Probably the best you could do for a reasonable price is a shitty screen print job that'll fall apart soon.
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Especially since the magicsh*t ai version will be SO identifiable as a favicon
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