The problem with attempting to run a serious social media instance is that social media needs new content all the time or nobody will really ever check it... however, there is often not nearly enough good, serious, content to support it long term.
So you get progressively worse memes.
That awkward moment when you realize you helped it happen because you got a chance to chirp at people you didn't like.
TL;DR: The percentage has grown rapidly, because there was almost nothing to begin with, and is still almost nothing.
You are never going to answer that question with math and statistics, and attempts to do so are exactly why the industry keeps tanking studio after studio.
Do you understand why people play games though?
Warcraft 3 multiplayer was peak "matchmaking" in my opinion, where people created lobbies with certain rule sets and anyone who was interested in that type of game could just join directly. It was a blast, playing lots of different game modes all the time and meeting a wide range of player types, instead of having to invest an insane amount of time (3-10 hours, vs less than a minute to find a game in WC3) into one single game mode even before you can actually start playing.
What you have described is exactly what I was talking about when I called it "playing the game like a job," where you have to invest plenty of time before you can even hope to enjoy it.
You absolutely certain about that reasoning? Because from what I've seen, when automated matchmaking is used, you NEED to play the game like a job just to reach your "correct" ranking and actually enjoy the game. People who don't play it like that are driven away because of it.
I'd like multiplayer a lot more if they still made games with user-driven match making, instead of opaque algorithms hellbent on ensuring that everyone maintains a perfect 50/50 win rate. That and the death of custom game modes/lobbies have really killed all the fun of online multiplayer.
Does that not only have 41 sites listed?
Did they find chlorophyll in it too?