I’m not saying it’s an easy line to draw because you obviously don’t want to create incentives for bad journalism, but don’t want to make it too high of a bar to get into in the first place. I think you’d need to take things like the number of readers, the factuality of headings and content, the originality and the investigative value into account and be able to at least temporarily cut of bad outlets that spread fake/hate/… while at the same time ensuring that inconvenient truths make it out.
It’s not an easy task, but I feel there is more room to get somewhere useful than with the current model of billionaire-owned media that outdo each other with rage-bait and inaccurate/misleading/falsly balanced/biased reporting…
Note that Turkey is not in the EU though. AFAIK at least E is also available over the counter in Spain and Portugal and if you live in the EU you may have fewer issues with customs there.