Memes

I mean, the United States has, to be fair, developed a food culture that emphasizes using a lot of meat, especially over the past century or so. It's not surprising that people from an area that eats so much meat, who go vegan, are going to want to look for ways to still make dishes familiar to them

One of these cultures has normalised vegan and vegetarianism for centuries, the other is trying to wean a meat-obsessed population.

They are not the same thing, nor do they have the same requirements to reach their end goals