this post was submitted on 14 Mar 2024
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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)
submitted 6 months ago by catculation@lemmy.zip to c/technology@lemmy.world
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[–] wise_pancake@lemmy.ca 0 points 6 months ago* (last edited 6 months ago) (2 children)

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There's absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it's 0.9% on FB, 1.9% on Google.

What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

[–] Car@lemmy.dbzer0.com 0 points 6 months ago (1 children)

Improved by 28%, not at 28%.

That would be some awful idiocracy type of future and we’re not there… yet.

[–] elvith@feddit.de 0 points 6 months ago

...but it's got electrolytes!

[–] Ihnivid@feddit.de 0 points 6 months ago

I mean, generally I'm all for shitting on reddit, but there's also a third option: Reader's not understanding what 28% better than other ad types means.

[–] noodlejetski@lemm.ee 0 points 6 months ago (1 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] DaddleDew@lemmy.world 0 points 6 months ago (1 children)

I bet the "community engagement comments" are just people warning others that it is an ad

[–] elvith@feddit.de 0 points 6 months ago

Uhmmm based on my behavior before I left, the engagement is probably "click the three dots, hit report, select spam and block user". That worked at least for a short while before they got rid of that feature...

[–] exanime@lemmy.today 0 points 6 months ago (1 children)

So if ads are just like user posts, why would companies pay for advertising when they can just have an intern, paid in "experience and exposure", make regular posts and maintain any different aliases?

[–] Kissaki@feddit.de 0 points 6 months ago

Ads get shown because they're paid. Regular posts compete with all other posts, and user filters and subscriptions.

[–] WallEx@feddit.de 0 points 6 months ago

'Course they do

[–] orangeNgreen@lemmy.world 0 points 6 months ago* (last edited 6 months ago) (1 children)

I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

[–] chakan2@lemmy.world 0 points 6 months ago

It is...but they need to highlight it to investors now.