Some kind of marketing is better than having some or no documentation what it even does.

~~To be fair though, calling an open-source project "product" is really weird and gives away how they see it. As long as it's free and the code is all there, the worst thing would be that the users have to migrate to a fork.~~

It is a paid service.

~~I'll give it a spin~~

Nevermind, this isn't self hosted. There is no way i upload all my pictures to anyone else, encrypted or not.

If anyone cares about a self-hosted solution: https://github.com/LibrePhotos/librephotos