... I mean, WTF. Mozilla, you had one job ...
Edit:
Just to add a few remarks from the discussions below:
- As long as Firefox is sponsored by 'we are not a monopoly' Google, they can provide good things for users. Once advertisement becomes a real revenue stream for Mozilla, the Enshittification will start.
- For me it is crossing the line when your browser is spying on you and if 'we' accept it, Mozilla will walk down this path.
- This will only be an additional data point for companies spying on you, it will replace none of the existing methodologies. Learn about fingerprinting for example
- Mozilla needs to make money/find a business model, agreed. Selling you out to advertisement companies cannot be it.
- This is a very transparent attempt of Mozilla to be the man in the middle selling ads, despite the story they tell. At that point I can just use Chrome, Edge or Safari, at least Google has expertise and the money to protect my data and sadly Chrome is the most compatible browser (no fault of Mozilla/Firefox of course).
- Mozilla massively acts against the interests of their little remaining user base, which is another dumb move made by a leadership team earning millions while kicking out developers and makes me wonder what will be next.
Are you trying to tell me that the host server is showing the ad, because last I checked, with my whitelist firewall, I never see ads because all ads are links to the ad server you are actually visiting. It is no different than opening up the webpage and connection to them. They get all the same fingerprinting info.
I'm not saying one way or another here, but there is no such thing as anonymous data collection. It only takes 2-3 unique identifiers to connect a person between a known and anonymous data set and there are almost always quite a few more unique identifiers than this in any given dataset. When I hear anyone say stalkerware is anonymous, I assume they are no longer just a privateer of a foreign drug cartel level state, instead they are full blown slave trader pirates fit for the gallows or worse.
... No, I'm saying that a given site hosts the specific instance of an ad. That site has control over what the ad can harvest, and if they're opting in to this PPA API, that information will be anonymized and much more limited than it currently is.