this post was submitted on 05 Oct 2024
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[–] jeffw@lemmy.world 5 points 19 hours ago (3 children)

Is “home brand” an Australian term? I’ve never heard store brands or private labels called that

[–] Reverendender@sh.itjust.works 2 points 13 hours ago* (last edited 11 hours ago)

I’m in the U.S. as well, but the term “home brand” was immediately clear to me.
EDIT: We definitely have the terms “House Brand” and “House label” here.

[–] r_deckard@lemmy.world 5 points 18 hours ago

Yes, I think it's the house brand of one of the two big chains, Coles and Woolworths

[–] d00ery@lemmy.world 1 points 15 hours ago* (last edited 15 hours ago)

I think in the UK it'd be the "own brand" - very much conveys the same idea of the brand belonging to the store https://dictionary.cambridge.org/dictionary/english/own-brand