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Yeah that's my main problem with the article, it argues "as if" it was all but inevitable. As if something could be done. As soon as you have for profit motivation of social media, it's all but inevitable that enshittification ensues. That obscures the real problem.
You want a website that is run non-profit for users and somewhat democratically. But they shy away from that conclusion.
Reddit could've become a non-profit for users, financed by them. So the outcome was avoidable, at least years and years in the past.
But for that Pigboy and kn0thing would need to give up the pretension of drinking champagne in an IPO. kn0thing gave up too late; Pigboy never did.
A good "dividing line" where the outcome became fixed was the introduction of Reddit Gold.
Also, I think the unaccountable moderators really are a problem. You end up with major subs like r/politics or /worldnews getting camped by people who just happened to get there first, and then being forever unaccountable for bias or stupidity. And then you get sitewide bans if you subvert the bans from the tinpot dictators camping on what should be community-led spaces.
Yeah. Worst offender is r/climatechange which is still moderated by a "both sides" climate skeptic. It's practically aiding genocide / omnicide.
Unfortunately lemmy doesn't have good solution to fracturing and default instances either.