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There is a million times more counterfeit/fake items at amazon than you think, and they dont care one bit to fix the problem
I wrote a review about a counterfeit item I received. They never approved that one. I haven't bought cologne from them since.
I bought a bicycle light set (front and rear) a few years ago. They work fine (in fact, I still use the headlight; the rear still works, but it was replaced by a radar light), and I wrote a review. More recently, I was looking back through my purchases, and I came across the review I'd written, but the lights they were now selling on that page were a completely different design than the ones I had.
I edited my review to note that the current lights didn't match the ones I had, not that it'll do any good with a million other reviews of those lights. I know Amazon doesn't really care, but I very often see "There is a newer version of this item available here" links, so I'm surprised that this was possible.
I’ve gone through reviews where it’s not even the same product. 🤬
I recall watching a video about the nature of how things are stored at Amazon warehouses - basically if there are multiple sellers offering the same item it all goes in the same bin. Even if you are providing a genuine product, there's a very good chance one of the other sellers is not, and that counterfeit gets sent out attached to your seller ID. Then you get a complaint for selling a counterfeit item someone else provided.
Then when that seller is caught and booted, they just register another trademark with 5-10 random characters and do it again. This is causing a massive headache for the US Trademark Office as well.
This is not a secret
I always thought there's exactly 0 counterfeit/fake items at amazon, so ... 0 times million ... phew...
/s
Who is they? Warehouse workers? Because without getting into too many details, I know someone fairly high up at Amazon corporate, and if I recall correctly her colleague runs a whole...divison? I don't know, largish multi-person unit...and their whole job is addressing the counterfeit problem. I think it's just really hard to do.