this post was submitted on 23 Aug 2024
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‘Megalopolis’ Marketing Consultant Dropped Over AI Quotes in Trailer (variety.com)
submitted 2 weeks ago by RandomWalker@lemmy.world to c/fuck_ai@lemmy.world
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Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

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[–] FlyingSquid@lemmy.world 18 points 2 weeks ago

It was stupid enough that they made up quotes from dead critics, because people could look it up, but they also made up quotes from living critics, which is just unbelievably moronic.