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Ya I have found some ultra cheap gems from China that were either equivalent or surprisingly, superior in quality for a ridiculously low price. Makes "you get what you pay for" a little more of a blurred line.
Evaluating products based upon quality not being loyal to a brand ca save you a ton of money.
Brand loyalty is taking advantage of the brain being lazy. It doesn't want to reprocess every little thing. So when something has worked well in the past, people tend to grab the same brand. It takes a lot for people to reconsider their choices again.
Once companies break the brand loyalty due to shit performance, it is extremely difficult to get it back. This is why mismanaged brands that have gone to shit, always attempt to rebrand themselves.