this post was submitted on 19 Aug 2024
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Ok, so data used was:
Ergo, friends search data in similar locations will be used as part of your advertising profile?
Wonder why I don't get more makeup ads or something. Since the same should be true for stuff she searches for.
That's just a tiny tiny part of it.
And on the other end are the actual ads, which are part of marketing campaigns. Where each campaign can define a specific target demographic (doesn't have to, but usually they do as it's just wasting money otherwise).
So for makeup the ad might target white single women in the age of 16 to 45 who live in better income areas for example.
I bet you have a hundred conversations with your friends where you didn't receive a fitting ad afterwards.