this post was submitted on 11 Dec 2023
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Rolex has spent the last 50 years trying to rebrand itself as a luxury watch brand but they started out as sport watches. Essentially what this Casio watch is.
The people that designed Rolex watches wanted them to be basically indestructible. They're wildly over-engineered. They have shockmounts so you can drop them without breaking the balance staff and most are waterproof.
That’s because Swiss precision is meaningless when a $1 chip can keep time better than a $6k mechanical watch. The only way they can survive is by selling the luxury angle.