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It certainly is a huge example of how the person running matters, and of how this stuff is, unfortunately, a matter of perception.
Which is to say, there is now a big incentive for all dems to keep hammering on the obvious point that Trump was a barely functioning idiot at his best and now he's an old barely functioning idiot. The age of the person saying it only matters if you're going to get in an argument about it, but if Pelosi's book can get this into a headline, it's certainly a valid hit on that front.
Because, again, if you're a normie willing to vote democrat that is driven by image, not policy, it is way more relevant to get the message on as many places and as frequently as possible, nuance be damned.
And if you're not, and you want to argue on the merits of the argument and not do armchair political strategy on the Internet, the fact that Trump is entirely unfit for the job is obvious in any case.
But of the people who haven't decided to vote, how many would hear of this?
How many are reading political articles but can't decide who to vote for?
This ain't outreach, it's inreach. Which isn't even a word, because it's a pointless endeavor
It's The Guardian. It's sitting right there on the cover of the US edition right below their live politics ticker currently titled "Trump criticized by Republicans and Democrats after questioning Harris’s racial identity – live".
I'm gonna guess tons of people saw that headline, read it, and that was the last piece of engagement they had with this.
Which is why you need one of these up on major newspapers every day.
You think the majority of Americans who aren't already voting read Newspapers everyday?
Specifically a British one?
I'm not going to spend anymore time explaining this, it's clearly not working.
That pice is actually not in the UK edition. The Guardian publishes a specific edition for the US, hence the American spelling on that one. My understanding is they have some reach, apparently. You made me look it up, their advertising brochure has them being about half the size of the Washington Post in the US.
Not that it matters for the issue at hand, but it's an interesting factoid.