Maybe stop and think that it isn't that difficult to everyone? I don't want to sound elitist, but people have different level of skills at video games (or anything really).
Saying no games should be hard is like saying no books should be difficult to read. To take the book analogy further, at some point after reading a lot of books you want to read more and more complex books. To say we shouldn't have difficult books would be a disservice to those who want them.
Both easy and hard games should exist. And everything in between. Not every game needs to be played by everyone, which I think really is the issue. People feeling left out or pressured into games that aren't their play style.
Complaining that the game is too hard , or the opposite, that the player is too bad. Both of these are the wrong approach. The best approach is "I'm not the intended audience for this game"
No, that's what consumers like you are thinking in hindsight and unrelated.
The context Gabe is talking about is when he was approaching publishers. They were just being anti tech and believing in traditional brick and mortar. They were definently pro-DRM. They just couldn't fathom a digital marketplace.