I'm not sure if Linus Tech Tips agree with me, but from context, I'll assume so. Anyway, the free market isn't a real argument to me. All it tells me is that YouTube and most big creators have a solid business model.
My argument consists of basically two aspects:
Paying money for Youtube content is better value than watching ads for YouTube content. Your time and to an extent mental state is, for 95% of users, worth more than that money.
Not paying money and not watching ads is not sustainable and morally reprehensible. Their service doesn't finance itself if nobody grants it any income. It they demand a compensation for their goods and services, you are to either compensate them or forego the offer. You cannot just assume that a bunch of other people compensate for the lost income through you. It morally doesn't work like that. If you do that, you better be okay with financially stablr people stealing in grocery stores too.
You clearly know my stance about consumption of goods and services. I wouldn't say no to that.
Alphabet is a for profit company. They have every right to be. If they do something, it's to generate income in some way, at some point. Google Maps is here for a multitude of reasons. User data is what comes to mind. They also take sponsorship money. Be a restaurant, pay money to be on top of the "restaurants in x city" results. GSuite has a business model, the free model also tries to make you stay with Google. Of course this stuff can cost money. Of course it's also fine if they absolutely milk you for your personal data, as long as you agree, which in the past (and future) has been a problem... not topic of the day.
If they charge money (or ad consumption) for something and I don't feel like paying, I'm not using. This is the gist of it.