this post was submitted on 26 Mar 2025
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cross-posted from: https://feddit.uk/post/26372124

Warner Bros. may now be looking to sell the entire Looney Tunes brand.

Earlier this week, it was announced that Warner Bros. Discovery may finally be selling the distribution rights for Coyote vs. Acme to Ketchup Entertainment. The move comes after Warner Bros. decided to shelve the completed movie for a $30 million tax write-off rather than release it to the public.

...

According to Jeff Sneider’s The InSneider, Warner Bros. may be looking to rid themselves of Looney Tunes entirely.

Sneider said, “I’m told that part of the reason WB decided to sell Coyote vs. Acme to Ketchup rather than take a tax credit a month before Tax Day (April 15) is because the studio is trying to sell off the Looney Tunes altogether.”

There’s been no official comment on the matter from Warner Bros. at this time; however, it is worth noting that the original Looney Tunes animated shorts, which ran from 1930 through 1969, were recently taken off Max. Deadline reported that the show is “no longer viewed as a priority” as “the streamer will prioritize adult and family programming.”

...

In addition to Coyote vs. Acme, Warner Bros. sold The Day the Earth Blew Up: A Looney Tunes Movie to Ketchup Entertainment following some internal restructuring in 2022. That movie was released in United States theaters on March 14, 2025. It has received generally positive reviews from critics but has so far only grossed around $6 million at the worldwide box office.

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[–] einlander@lemmy.world 28 points 1 month ago (3 children)
[–] Diplomjodler3@lemmy.world 18 points 1 month ago (1 children)

They are no more insane than any other publicly traded company. Nothing matters apart from the next quarter's numbers.

[–] MentalEdge@sopuli.xyz 13 points 1 month ago (1 children)

Not even next quarter. If we can make number go up THIS quarter, then FUCK next quarter! Any long term issues caused, are next quarters problem to solve.

[–] Pistcow@lemm.ee 6 points 1 month ago

My company sold of a big chunk of land at two its campuses and are now renting land for overflow storage.

[–] Emperor@feddit.uk 13 points 1 month ago (1 children)

They may be looking at cashing out while they still own the characters - within a decade Bugs Bunny, Daffy Duck, Elmer Fudd, and Porky Pig will be public domain.

[–] glimse@lemmy.world 5 points 1 month ago (1 children)

They'll become public domain in the same way as Mickey Mouse

[–] Emperor@feddit.uk 4 points 1 month ago (1 children)

So first appearing in crappy, low budget horror films?

[–] glimse@lemmy.world 3 points 1 month ago (1 children)

Yeah, but just the original renditions of said characters

[–] Emperor@feddit.uk 2 points 1 month ago

Some of them are the "prototypes" of the characters but films with the classic versions in are already public domain. Once the prototypes are PD then the classic characters are fair game too.

[–] neuracnu@lemmy.blahaj.zone 2 points 1 month ago

Or “zany to the max” as one might say.

[–] VerilyFemme@lemmy.blahaj.zone 25 points 1 month ago (1 children)

How in the world do you make Looney Tunes unprofitable? If I had a gajillion billion dollars and the IP like WB does I'd hire a crack team just to make Looney Tunes year round. And we would bring back the imitable violent behavior tenfold.

[–] jol@discuss.tchncs.de 4 points 1 month ago (1 children)

Looney Tunes is just not so interesting anymore.

[–] VerilyFemme@lemmy.blahaj.zone 13 points 1 month ago

Yeah they got rid of all the imitable violence

[–] noxypaws@pawb.social 14 points 1 month ago (1 children)

if it was a "tax writeoff" then it should be public domain

[–] Emperor@feddit.uk 6 points 1 month ago

I'm with you on that - "we" paid for it.

[–] galoisghost@aussie.zone 11 points 1 month ago (2 children)
[–] serfraser@sopuli.xyz 6 points 1 month ago

Princess Bugs

[–] big_slap@lemmy.world 2 points 1 month ago

no....... NOOOOOO

[–] MadMadBunny@lemmy.ca 3 points 1 month ago

WHAT THE FUCK!?!??

[–] paraphrand@lemmy.world 1 points 1 month ago* (last edited 1 month ago)

I guess this is why they got removed from Max.