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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 5 months ago by MostlyBlindGamer@rblind.com to c/coffee@lemmy.world

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] CCMan1701A@startrek.website 1 points 5 months ago

I haven't seen this, but I like that there are more options for whole bean in general at stores.

[–] bigmclargehuge@lemmy.world 0 points 5 months ago (1 children)

Is 100% robusta a bad thing? I tried a robusta on a whim and loved it to the point I don't brew arabica at home. Is this some sort of feaux pas?

[–] fritobugger2017@lemmy.world -1 points 5 months ago

The specialty robusta niche is growing since it is easier to grow. I've not tried any of it yet.