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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
We can't even make blacking out essential safety equipment like headlights and tail lights illegal, apparently a driver's personality and style should come before functional lights.
I never understood people buying black cars. Not just because of visibility, but they turn into f-ing ovens in the summer.
I have a black car. I just like black. I haven't noticed it to be much worse than any other car I've had during the summer. I had a white car of similar dimensions for a while before that and it felt just as hot. Or at least past the threshold of "too hot".
It's not like there's always the choice. My previour car was red, and I wish I could have bought me current one in a bright color, like red or orange, but there was just black or grey, it's so boring
Arguably, if everything is high-viz, then cyclists may just blend in between the cars and be overlooked again. It does make sense that weaker participants in traffic are more visible, as long as everyone else is also visible.
I thought I bought a blue car. It was advertised as blue, paint job clearly said blue, the rendered image of the color was blue. My insurance paperwork states it is blue (as that's what the NVIS calls it).
In real life, i have a black car. The blue pigment is so dark that is black, except in very specific, harsh lighting at certain angles. And then you can see it sparkles blue.
If only it had lights
(I know what community I’m in and that the original post is satire)
I mean, OP says it's satire but then says they're mocking the advice to wear hiviz. As if it isn't the law pretty much everywhere to have functioning lights on a vehicle.
Did you not look at the car before buying it?
It should be noted most models of cars have high-vis parts on them, usually on the rear, that work the same way.
Score!
I mean I don't mind the aesthetic.