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For images where the text reads correctly left to right, but visual cues (like colouration, vertical proximity, or horizontal separation) lead you to try to read it top to bottom.
This is similar to, but distinct from, the more widely known “DontDeadOpenInside” format. In that case, the text reads correctly top to bottom, but visual cues (like colouration, horizontal proximity, or vertical separation) lead you to try to read it left to right.
The post that started it all:
Other related communities:
This brand fooled me when I first got to Japan. At the bottom it says "straight tea" (ストレートティー), which apparently to the people at Kirin means you put a bunch of sugar in it.
still some makes sense
Great tea