AMD

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Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and fabless semiconductor company that designs, develops and sells computer processors and related technologies for business and consumer markets.

AMD's main products include microprocessors, motherboard chipsets, embedded processors, and graphics processors for servers, workstations, personal computers, and embedded system applications. The company has also expanded into new markets, such as the data center, gaming, and high-performance computing markets. AMD's processors are used in a wide range of computing devices, including personal computers, servers, laptops, and gaming consoles.

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AMD deprioritizing flagship gaming GPUs: Jack Huynh talks new strategy against Nvidia in gaming market (www.tomshardware.com)

submitted 1 month ago by hal_5700X@sh.itjust.works to c/amd@lemmy.zip

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[–] wewbull@feddit.uk 5 points 1 month ago (1 children)

The only way this works is you make your products obviously better in terms of price/performance in the segments you compete in. You've sacrificed the effect of a halo tier product on mindshare to your competitor, so your value proposition has to completely undermine nVidia.

However, nVidia has a very big war chests. They could give the 50xx cards away for free and not really care, as long as it got rid of the opposition.

I personally think this is a suicidal strategy.

[–] vikingtons@lemmy.world 3 points 1 month ago (1 children)

Then I guess people have short memories. (Polaris, Vega, Navi1X).

Polaris remains one of the most popular AMD dGPUs to this day.

ATI have had better products than their competition in the past, and yet marketshare barely budged.

[–] wewbull@feddit.uk 0 points 1 month ago (1 children)

Polaris remains one of the most popular AMD dGPUs to this day.

That's not a high bar. AMD haven't really had a big hit GPU since they shifted to GCN. RDNA was looking to be revival, but hasn't really been competitive enough to shift the consumer mindset.

[–] vikingtons@lemmy.world 3 points 1 month ago* (last edited 1 month ago)

RDNA 2 has been plenty competitive. NV22 has done well, 32 has sold exceptionally well, particularly in CN, which heavily leans towards Nvidia GFX.

It's been harder to find the same sort of value proposition as the RX480, 580 and GTX 1060.

[–] BrikoX@lemmy.zip 3 points 1 month ago (1 children)

They don't seem to be capable of competing on high-end, so refocusing on different market segments makes sense. They did the same with CPUs until Ryzen.

[–] wewbull@feddit.uk 3 points 1 month ago (1 children)

That period of CPUs was their nadir. I don't think the GPU equivalent of Bulldozer is where they want to be.

[–] BrikoX@lemmy.zip 1 points 1 month ago (1 children)

That's where they are right now. https://store.steampowered.com/hwsurvey/videocard/

It's always cyclical, because they always get complacent when they manage to take over high-end market share. Their GPU's are good, and the lower prices keep them relevant, but on the top end they lose in all aspects except aforementioned price at the moment. Which is clearly not enough to create any real market share.

[–] wewbull@feddit.uk 1 points 1 month ago (1 children)

That's where they are right now.

Right, but I think what's different on the GPU side is that the idea "nVidia make the best GPUs" has permiated through the whole market. And it's true. Nothing touches a 4090.

A lot of buyers want to buy a 4090, can't afford it and so move down the Nvidia product line until the reach one they can afford. They don't consider other brands because "nVidia make the best GPUs" even if another brand might get them more bang for their buck now they are shopping lower in the product stack.

A halo product isn't there to sell itself. It's there to sell the rest of the range.

Maybe we're agreeing. I'm not sure.

[–] BrikoX@lemmy.zip 1 points 1 month ago

I think we do. My point boils down to AMD can't compete with Nvidia at the moment, so trying to find different GPU niches to corner makes sense, while at the same time they keep investing in R&D.