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AMD deprioritizing flagship gaming GPUs: Jack Huynh talks new strategy against Nvidia in gaming market
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this post was submitted on 09 Sep 2024
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AMD
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Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and fabless semiconductor company that designs, develops and sells computer processors and related technologies for business and consumer markets.
AMD's main products include microprocessors, motherboard chipsets, embedded processors, and graphics processors for servers, workstations, personal computers, and embedded system applications. The company has also expanded into new markets, such as the data center, gaming, and high-performance computing markets. AMD's processors are used in a wide range of computing devices, including personal computers, servers, laptops, and gaming consoles.
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That's where they are right now. https://store.steampowered.com/hwsurvey/videocard/
It's always cyclical, because they always get complacent when they manage to take over high-end market share. Their GPU's are good, and the lower prices keep them relevant, but on the top end they lose in all aspects except aforementioned price at the moment. Which is clearly not enough to create any real market share.
Right, but I think what's different on the GPU side is that the idea "nVidia make the best GPUs" has permiated through the whole market. And it's true. Nothing touches a 4090.
A lot of buyers want to buy a 4090, can't afford it and so move down the Nvidia product line until the reach one they can afford. They don't consider other brands because "nVidia make the best GPUs" even if another brand might get them more bang for their buck now they are shopping lower in the product stack.
A halo product isn't there to sell itself. It's there to sell the rest of the range.
Maybe we're agreeing. I'm not sure.
I think we do. My point boils down to AMD can't compete with Nvidia at the moment, so trying to find different GPU niches to corner makes sense, while at the same time they keep investing in R&D.