“Shareholders need to get comfortable not owning their yacht”

Companies need to get comfortable not owning my money!

I for one appreciate that ubisoft chose the top down view of poop as their logo. it's the perfect symbol for everything they represent and they're incredibly brave for wearing it proudly on their chest.

Looks like gamers got comfortable with not owning Ubisoft games, just like he wanted.

They could have got away still if they actually make good games

Shareholders need to get confortable not owning the value of their share.
Seriously, it in the name: they hold shares not their value.

CEO's need to get comfortable not owning anything anymore

Shitty companies need to get used to loosing money

The 5 year price graph is much nicer to view.

Ubisoft will look up and shout “save us!”

And we will whisper

I want to be optimistic that the industry will learn from these failures but they only ever seem to learn the wrong lessons

Investors: You didn't do it sneaky enough! Shhhh

Of course I'm really not a fan of whatever they do and I would never buy an Ubisoft game for at least a decade now, but I still think that a lot of people should don't know what buying means and that they never, ever bought (and hence owned) a game or movie. Those are not material goods like a car, which you can physically transfer from one person to another. Those are intellectual goods, and ownership here means you own all rights for it, which usually only the publisher has. What you buy online or in a shop is mere a license to watch/play/use/whatever and a medium with the associated data (like a DVD).

Therefore "piracy" had never been theft (or robbery, as it is called so nicely on German news). It is a license violation. Just that doesn't sound as demonizing as the publisher want it to sound.

Pretty sure their recent stock drop has more to do with them releasing a bad game based on a dying IP than on what an exec said months ago.

I call this "The curse of Might and Magic". This franchise was established by Jon Van Caneghem who founded New World Computing. The company later got into financial trouble and was absorbed by 3DO. Over time (mainly due to the commercial failure of its console, which came after the acquisition of the M&M property), 3DO started slipping into the hole. It dissolved, and in its fire sale, Ubi purchased the rights to Might and Magic. The rest, as they say, is history...

Shareholders need to get comfortable not buying a new yacht

I was a huge fan of Ubisoft. I basically stopped playing any of their games after Assassins Creed 3, with the exception of AC: Black Flag, which I got from the high seas, ironically.

"You will own nothing and you will be happy"

Question, is buying games on Steam "owning"?