this post was submitted on 23 Aug 2024
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[Blog] Valve just took away a valuable visibility tool

Blog post by Chris Zukowski (How to Market A Game)

https://howtomarketagame.com/2024/08/21/valve-just-took-away-a-valuable-visibility-tool/

@gamedev

#GameDev #GameMarketing #Steam

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[–] PM_Your_Nudes_Please@lemmy.world 12 points 2 weeks ago* (last edited 2 weeks ago)

I mean, Valve has a vested interest in keeping game devs active on the Steam forums.

But also, can we stop fucking replacing support forums with Discord servers? Discord isn’t searchable by engines, so when I have an issue and search for “[game name] [issue]” I can’t easily find support topics from others who have had the same issue. All I get is a generic “jOiN ouR dIsCorD SerVer FoR sUppOrT” page instead.

[–] onlinepersona@programming.dev 8 points 2 weeks ago

Why do game devs and publishers who exclusively publish to steam use discord? Steam has searchable forums, chat rooms, screen-sharing, and voice chat too. There's no need for a third party client.

Anti Commercial-AI license

[–] yetAnotherUser@discuss.tchncs.de 5 points 2 weeks ago (2 children)

Has anyone actually read the article? It mentions Discord once, in passing.

It's about how iframes used to promote upcoming games/games by the same publisher aren't allowed anymore. This has negative implications towards indie devs because upcoming games in particular are less likely to be recommended already and in order to get into the "New and Upcoming" tab, a certain amount of wishlists is required.

Fewer wishlists => fewer recommendations => fewer wishlists

[–] fibojoly@sh.itjust.works 4 points 2 weeks ago

IFrames are still a thing? I'm actually shocked. I thought they were as dead as the marquee tag!

[–] Berin@discuss.tchncs.de 2 points 2 weeks ago

Thank you, for not focusing on my apparently unfortunate choice of an image and reading the post. 🙏 This has serious implications for indie game marketing. The author mentioned at the end that his next blog post is going to be about alternative techniques to cross-promote. I'm very curious what he'll come up with!

[–] bizzle@lemmy.world 3 points 2 weeks ago

Discord is a piece of shit

[–] Kelly@lemmy.world 2 points 2 weeks ago (1 children)

Meh, I'm happy to have all external links in one place.

Once the community adapts that is where everyone will look as second nature if they want to check their website, social media, or whatever.

[–] YourPrivatHater@ani.social 1 points 2 weeks ago

The buy me a coffee/Patron links for mods are fine though.

[–] YourPrivatHater@ani.social 2 points 2 weeks ago

Good, i hate discord, steam has a waaaay more valuable forum system build in. Hope the devs begin to use it.

[–] jet@hackertalks.com 1 points 2 weeks ago

This feels like engagement bait

[–] Boomkop3@reddthat.com 1 points 2 weeks ago (2 children)

It won't be too long until users get used to the standardized locations for socials. And it cleans up a lot of spam

[–] WhiskyTangoFoxtrot@lemmy.world 3 points 2 weeks ago

Except the only socials they support are Discord, YouTube, Facebook, X and Twitch.

[–] Berin@mastodon.social 1 points 2 weeks ago

@Boomkop3 Yeah I guess 🤔 I wish they could provide an optional image-button UI for the socials widgets so theyre easier to see at least..

Chris also wrote that his next blog post will be about alternative strategies to cross-promote games. I'm curious what he'll come up with

[–] muhyb@programming.dev 1 points 2 weeks ago

Good riddance. Discord sucks.

[–] Berin@discuss.tchncs.de 1 points 2 weeks ago

While the rules regarding external links will be somewhat manageable to work with, Chris rightfully points out that indie developers will have a harder time promoting upcoming games, since they won't be able to link them on the pages of their already published games. The latter tend to receive a lot more visibility on steam and were a valuable channel to gather wishlists. Welp :/

[–] Flamekebab@piefed.social 1 points 2 weeks ago

Can the next step be deprecating Discord entirely? Trash.