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The good thing about this is that people maybe start questioning if a product for some reason gets "better" because their favorite actor says so - because he got money for doing so.
Imho, he doesn't need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He's the victim, not his fans.
Between voice cloning, gpt-4, and social media, the technology exists TODAY for scammers to call you at 4am with the voice and intimate knowledge of a loved-one, and tell you that they need you to send them money for an emergency.
You thought old people were easy to scam before? We're about to enter a golden age of manipulation.
Yes, the technology exists. No, it's not a threat for your grandma. Scammers would first need need to know which phone number is your grandmas, them they need to find out the relatives of your grandma, obtain enough sample data from your voice and train an AI model for at least a few hours to imitate your voice. That's not a realistic scenario to do for a slim chance of getting a few thousand bucks. This kind of social engineering attack is only viable for very rich persons and businesses.