this post was submitted on 05 May 2025
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Hey, RIM/Blackberry's CEO went to mobile world Congress in 2010, 3 solid YEARS after the iPhone launched, was dominating and defining the smartphone world and said, "we feel touchscreen is not the future of mobile phones" and rolled out another hybrid touch/keyboard model like the 5 they already had
Blackberry was $150/share as of 2009 with the entire world in front of it. It's now worth $3.59/share.
https://us.macmillan.com/books/9781250096067/losingthesignal/
Intel thought the iPhone market was going to be too small so they didn't agree to manufacture their CPUs
While also completely missing the boat on the potential of graphics cards and watching Nvidia and even AMD become massively more relevant in recent years.
to be fair i miss physical keyboards on phones. i wish we still had space for it.
Same. Colossal pain in the ass.
Get yourself a RIMjob and help bring them back
Netflix tried to get distribution in Blockbuster and a partnership w/them and were told to fuck off …
Blackberry and Nokia were so slow to react to the iPhone, it was painful to watch.
And then, to bring us full circle to OP, Microsoft made it's strategic acquisition of Nokia long after they had squandered enviable market share to Apple and Google 😂 https://www.theverge.com/2016/5/25/11766540/microsoft-nokia-acquisition-costs
Their stuff was better, but disadvantaged by public perception. A perfect storm one can say.
They’re a cyber security firm now. Wild stuff.
I think he felt right, but at the same time Blackberry wasn't properly marketed.
And maybe having a touchscreen option would be good enough.