this post was submitted on 15 Jul 2024
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I don’t think they would keep investing in marketing if they didn’t know if it worked. I’m just guessing, but I believe there’s a noticeable bump in sales after a successful marketing campaign.
And that's what I think they're failing to measure. I think they're unable to accurately divorce the increase in sales from other incentives/market forces, and so they're just doing what they've been doing regardless of actual merit, or the merit is being improperly evaluated