Male Fashion Advice

I need new clothes but every time I go out 95% of what I see on offer is so bog-standard male. Solid earth tones, baggy one-size-fits-all, muted colors, work-wear adjacent, etc.

It's so hard to find stuff that's more, I dunno, "playful?" I'd like to have some clothes are that more of an expression of my personality but almost never do I see more unusual, expressive, colorful stuff in the brick-and-mortar stores.

To compound this, I'd also like it to:

1. not cost me an arm and a leg
2. be interesting but not clownish/overly ironic/jokey

This has mostly led me to buying floral shirts but a man cannot live on floral shirts alone! Does anyone know of retailers that might fit the bill?