this post was submitted on 07 Jul 2024
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They used to be cooler and their products have always provided a superior experience. They were counter culture in the 80s, 90s and 00s with their bluebox roots, anti-IBM/anti-Wintel marketing, tiny market share and focus on creators and education.
Now that they are successful they are essentially using Microsoft's old playbook and bullying everyone into using their products. Really makes me sad.
You must not remember the steaming pile of shit that system 8 & 9 was. Their focus on the education market was to get a generation used to using their products and they would stay in the Apple ecosystem after school. Their investment in education was mostly a smokescreen. They've also been bullying since the iPhone 4 right after they started having success in the mobile market. Remember when they said you're holding the phone wrong?
Anyone in the industry during that time knew Steve Jobs was an asshole during his first stint at Apple and even more so when he came back from NeXT. He laid the foundation for this behavior then built an empire. The culture doesn't seem to have changed much.
I was always more of a dos/win95 and then Linux person but I did appreciate the Apple vibe and what they were trying to do with their ecosystem in terms of usability. The Wintel monopoly was a scourge but you're right, Steve Jobs was also terrible.
Everyone that complained about the wintel dominance I always found humorous because their alternative was PowerPC which was developed by Apple IBM and Motorola and fabbed by IBM. Not saying it was or wasn't better, it just didn't feel like a better alternative on the surface with it being done up by IBM and Apple.
There were so many architectures and they've all fallen off the face of the earth. My favorite search engine when I was a kid ran on 2 DEC alpha servers.