this post was submitted on 30 Oct 2024
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I like that creators still get some compensation while I get to not think about ads.
That's a good reason.
How much do creators get?
Quite a bit. For your subscription YouTube will take 45%. The other 55% are split among other creators by watch time of the subscriber. For what it’s worth, the creators I watch love that system and benefit from it quite a bit. It’s more consistent and safer than ad revenue.
I'm not sure of the exact numbers, but I remember recently listening to a podcast or something where they mentioned that premium users' views are worth a little bit more than ad watchers on average. I'm assuming that's because there's no third party advertiser that needs a cut.