this post was submitted on 02 Jul 2024
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There seems to be a lot of resentment about brands honoring pride month. I get that it's mostly a ploy for more customers, but even so I don't think it deserves the criticism it gets. Support for the community is widespread and mainstream and I think that should be celebrated in all its forms. If this public corporate pandering ever goes away it should be a red flag that the mainstream support has waivered and everyone should be worried.
Corporate pandering is an index for acceptance, but not acceptance itself. It is, as you said, a flag. The dislike stems for it being disingenuous. Still, it is nice having a barometer.