this post was submitted on 25 Jan 2024
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Some things that my company does:
Has someone watching you browse our site live. We can see everything you do in real time. All your searches, missclicks, mouse movements, etc. Only thing it cant see is credit card info.
Uses these live views to create a profile on you. Are you in the deep south and searched for something that could be "conservative"? Your now on our Conservative mailing list. Vise-versa as well, We have email marketing campaigns that are written to cater to demographics. For each email sales campaign we put out, there are about 8 varieties of those emails that are tailored to what we think you want.
Keep databases of all our customers and people who visit the site, with as much info as possible. IP, location, estimated salary, spending potential, whether or not you are more likely to click on our links. All kinds of info that isnt really protected in any meaningful way. Most of it is just on a Google Drive.
For our big spenders and repeat customers, we have a separate database that has even more personal info. The marketing manager has even gone so far as to look up Facebook and Linkden and whatnot on you and take whatever they can find. Family, friends, hobbies, jobs, anything that they think can be useful to sell more stuff. Again, none of this is really secured to well.
Im not in the marketing department of my job so theres probably a lot more that im not aware of. These are just a few things we do and im sure this is mild in comparison to bigger companies. My job is a small family business with like 10 people working there.
But what does your company do with this data? You put me on an email list, but if you have my spam only email... Then what? What do I stand to lose by your company doing research on me?
Why don't you give everyone here that kind of info then?
It sounds like everyone already has all that info, and all they seem to do with it is recommend gifts my mom would like based on her search history.
I get targeted political ads, but who cares about those? I don't form my opinion based on ads.
You are so special thinking you are immune to propaganda.
It's pretty easy for ads, they're clearly labeled and anything in an advertisement is propaganda with little merit.