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Artists often subconsciously put their own ideas and beliefs into their art, as art is a reflection of the artist to some degree. For example, I really like the color blue so I tend to incorporate a lot of blues in my designs. This doesn't mean I'm sad, or that I'm tying to evoke the feeling of water, it just means that I like blue so I tend to begin with the blue color and consequently my designs lean towards blue pallets.