Well, it's not really snowballing. That would suggest they gained users since elon bought it. They were all there, they just refuse to leave.

And it all starts with creating a different account. Either bluesky or mastodon. Still keep twitter, but create this other account. And use it.

Now you have two accounts. And as people do this, mastodon and bluesky would face a moment where they realize that if they combined their activity, their usability would double.

If bluesky and mastodon each had a few million users, and they both became part of the fediverse, and played nice with all fediverse platforms, then suddenly bluesky users could see mastodon posts, and lemmy posts, and pixelfed posts, and peertube posts.

Same with mastodon.

And now suddenly you have a usable alternative. And people can leave twitter, but they won't leave twitter, like you said because all the content they want to consume is already there. And who produces content people want to see? Celebrities. Go check any celebrities page, they have millions of followers. Well if they started using the fediverse instead, all those millions of people have a reason to use mastodon, or bluesky as a secondary platform. And as time goes on, and more celebrities come with them, they bring their core audience.

See my post in the fediverse community for my thoughts on that, and how everyone hates it.

Everyone wants to take down google, and reddit, and twitter, but they don't want "those people" coming here. They want this place to grow....but they don't want normies and celebrities here.

No take stick, only throw.