i'm pretty sure the colour is like 75% of the reason why people consider "cola" its own thing, if you just taste it blindly then you realize that it's basically just vanilla, cinnamon, and citrus, which you'd expect to be more of a yellow-y beige and frankly probably really offputting colour.

[–] frezik@midwest.social 6 points 2 months ago

There was "Crystal Pepsi" back in the day. People hated it.

[–] variants@possumpat.io 2 points 2 months ago (1 children)

I feel like black is already an off putting color for a liquid that you are going to consume haha but people got used to it so they'd probably get used to a yellowy drink. But I guess it's already terrible for you so what's another dosage of food colouring on top of it

[–] Swedneck@discuss.tchncs.de 6 points 2 months ago

well it's not really black, it's dark amber. most of the time you're going to see some light shining through the liquid, it's not like it's black paint.

[–] stebo02@lemmy.dbzer0.com 2 points 2 months ago (1 children)

soo... radioactive green?

[–] uriel238@lemmy.blahaj.zone 6 points 2 months ago

Pepsi-Free was clear like 7-Up. I'd assume any cola without coloring would be clear as well.