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An important update on Concord - Being taken offline September 6th, refunds to be issued
(blog.playstation.com)
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Free-to-play is often a lazy comment from social media that represents an incomplete business plan. Developers have to get paid, and you need a plan for how players will be pushed into that.
The assumption is often on a vague “skins and charms” type of thing but it depends on whether the game was built for that expectation. They likely knew they wouldn’t be putting out compelling reskins of their characters.