this post was submitted on 31 Aug 2024
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[–] evranch@lemmy.ca 10 points 2 months ago

Same place as ever, impressions and click-through. The theoretical goal here would be to offload all the processing to the user's PC, making delivery of this customized ad content close to free.

However the largest advertising targets are now mobile by far, and those platforms don't have GPU to speak of, especially from an AI perspective. So so far not feasible.