this post was submitted on 08 Jun 2024

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A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back (www.windowscentral.com)

submitted 3 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[–] dmtalon@infosec.pub 2 points 3 months ago (2 children)

Ya, a PR nightmare for the next 15 minutes until the next unbelievable thing comes along and the ADD nature of people forgets windows is watching everything they do.

[–] FlashMobOfOne@lemmy.world 0 points 3 months ago (2 children)

That's usually what I think too, but after watching how Twitter's gone to shit since the two big user departures, I think this could legitimately affect Microsoft's bottom line.

[–] Voytrekk@lemmy.world 0 points 3 months ago (1 children)

That will rely on businesses moving away from Windows. That is where they make a ton of their money with Enterprise licenses and Office 365 subscriptions.

[–] Infynis@midwest.social 0 points 3 months ago (1 children)

And businesses don't give a shit about their employees' privacy

[–] Starkstruck@lemmy.world 1 points 3 months ago

They do care about keeping their company secrets and proprietary info though. Recall could make corporate espionage a cake walk.

[–] helenslunch@feddit.nl 0 points 3 months ago (2 children)

Twitter is a great example of the exact opposite being true. Are people upset? Absolutely. Did they leave the platform? Nope. Maybe a small percentage.

[–] FlashMobOfOne@lemmy.world 0 points 3 months ago* (last edited 3 months ago) (1 children)

Respectfully, it's not.

The user departures, and response to further enshittify, have driven their stock price into the ground.

[–] helenslunch@feddit.nl 0 points 3 months ago (1 children)

What user departures? The platform has barely dipped. Stock prices are meaningless.

[–] bufalo1973@lemmy.ml 0 points 3 months ago* (last edited 3 months ago) (1 children)

X is the one telling the number of X users. Do you really trust Melon to tell the truth?

[–] helenslunch@feddit.nl -1 points 3 months ago

You're assuming my source is Musk.

[–] BroBot9000@lemmy.world -1 points 3 months ago (2 children)

It’s X.

Stop deadnaming X.

Anyone still clinging to the remnants of its former existence, please close your account. Stop kidding yourself.

[–] AlligatorBlizzard@sh.itjust.works 0 points 3 months ago (1 children)

I'll stop deadnaming Twitter when Musk stops deadnaming his trans daughter.

And for the record, I've never used Twitter. It's always kinda sucked. Now it really sucks.

[–] BroBot9000@lemmy.world -1 points 3 months ago* (last edited 3 months ago)

Musk is a complete shithead and that’s not gonna happen.

Calling it Twitter is only going to accommodate the people that refuse to get off that nazi network.

Cause you know Musk gets off on the hate of people still calling it Twitter, exactly because how he treats deadnaming.

[–] blind3rdeye@lemm.ee 0 points 3 months ago (1 children)

What's X? Is that the older version of Wayland or something?

[–] BroBot9000@lemmy.world 0 points 3 months ago (1 children)

It’s a shittier version of Mastodon but for right wing lunatics and russian bots.

[–] RobotZap10000@feddit.nl 1 points 1 month ago

I think that those two form a venn diagram of a blurry circle.

[–] gravitas_deficiency@sh.itjust.works 0 points 3 months ago* (last edited 3 months ago)

Ok fine, I’ll repeat it again:

You’re right - many consumers will likely forget about it and just use it anyways. But enterprise customers absolutely, categorically will not. Even with their damage control, this is still going to hurt them a lot. Moreover, it’s going to hurt hardware sales from Intel, AMD, and Qualcomm, all of which have dumped MASSIVE amounts of capital into this tech. This is going to slow the rollout of NN-optimized chip tiles, and that is going to directly hit their bottom line. Microsoft hurt themselves AND the three most important hardware partners they have.