this post was submitted on 25 Aug 2024
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I believe this is called reclamation and it’s one of the most powerful aspects of capitalism, it’s really frighteningly resilient.
Edit: Commenter below is correct I meant recuperation
Recuperation
I don't believe reclamation has a particular political definition, though leftist projects will often speak of reclaiming things from capitalist culture, which is "reverse recuperation" or what the Situationists called détournement.
Thank you that is what I meant, got my vocabulary mixed up