this post was submitted on 23 Aug 2024
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The “actively using” part is my conspiracy theory on why Disney has recently made so many live action remakes. They need to be able to show that they’re still using their copyrights and trademarks, so they’re just rehashing all of their old movies as live action. It doesn’t matter whether or not it’s good, because the company is just trying to maintain their IP holdings.
Similar to why they added Steamboat Mickey to their intro. They wanted to show that they were still using it, so they just slapped it in as part of their intro. The only reason that fell through was because they failed to bribe enough lawmakers soon enough, and missed the deadline to vote to extend copyrights.
I always just assumed the Live Action movies were a money laundering scheme.
Outside of Aladdin which people only saw because "Will Smith genie memes!", did any of them even make money at the box office?