this post was submitted on 21 Aug 2024
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[–] lvxferre@mander.xyz 70 points 3 weeks ago (8 children)

Sorry beforehand for the intrusive politics, but it's kind of unavoidable for me in this case.

This is almost a textbook example of the Marxist concept of alienation. Once a brand takes over a meme, people are alienated from

  • the meme itself - because nobody wants to sound like an ad board
  • from the creative process behind the meme - because creating a new meme gets that sour taste in the mouth, as you feel that corporations might hijack it
  • from human nature and themselves - because memes are a form of self-expression
  • from each other - because memes are intrinsically social and it's yet another social link being removed by the corporation hijacking the meme
[–] orca@orcas.enjoying.yachts 15 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

I swear I can find an applicable Marx excerpt for almost anything. His work has strengthened my anti-capitalist conversations a ton.

[–] Cryophilia@lemmy.world -5 points 3 weeks ago (1 children)

Maybe because people keep attributing concepts that have been around for thousands of years to him lol

[–] orca@orcas.enjoying.yachts 4 points 3 weeks ago

Multiple people can have their own variations of a critique. Crisis Theory is a good example.

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