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Life of a meme - Alex Krokus (lemmy.world)

submitted 3 months ago by Mrkawfee@lemmy.world to c/comicstrips@lemmy.world

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[–] lvxferre@mander.xyz 73 points 3 months ago (3 children)

Sorry beforehand for the intrusive politics, but it's kind of unavoidable for me in this case.

This is almost a textbook example of the Marxist concept of alienation. Once a brand takes over a meme, people are alienated from

the meme itself - because nobody wants to sound like an ad board
from the creative process behind the meme - because creating a new meme gets that sour taste in the mouth, as you feel that corporations might hijack it
from human nature and themselves - because memes are a form of self-expression
from each other - because memes are intrinsically social and it's yet another social link being removed by the corporation hijacking the meme

[–] CodexArcanum@lemmy.world 26 points 3 months ago

I'd say the outcome is alienation; the process as the comic demonstrates it is a kind of recuperation, the process through which ideas (especially subversive or dangerous ones) are neutered and commodified.

[–] orca@orcas.enjoying.yachts 16 points 3 months ago* (last edited 3 months ago) (2 children)

I swear I can find an applicable Marx excerpt for almost anything. His work has strengthened my anti-capitalist conversations a ton.

[–] lvxferre@mander.xyz 5 points 3 months ago* (last edited 3 months ago)

Well, that's what you get when an old style journalist has a knack for philosophy. I heavily recommend his texts, even to non-communists - not as some sort of political proselytism from my part, but because the content is useful/interesting even if you aren't a communist, you know?

[–] Cryophilia@lemmy.world -5 points 3 months ago (1 children)

Maybe because people keep attributing concepts that have been around for thousands of years to him lol

[–] orca@orcas.enjoying.yachts 4 points 3 months ago

Multiple people can have their own variations of a critique. Crisis Theory is a good example.