this post was submitted on 21 Aug 2024
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[–] kat_angstrom@lemmy.world 140 points 3 weeks ago (16 children)

I don't understand why they think he's worth this much money and effort when by all accounts Chipotle is a shell of its former glory

[–] wintermute_oregon@lemm.ee 5 points 3 weeks ago (3 children)

He grew the value of chipotle considerable.

https://www.macrotrends.net/stocks/charts/CMG/chipotle-mexican-grill/revenue

Chipotle wasn’t expected to survive as a company and not only did it survive. He grew business.

This isn’t the first time he revitalized a brand. He did it at Taco Bell as well.

It sounds like his strategy at Starbucks is lowering prices, making the stores more inviting to hang out in and increase employee happiness.

[–] kat_angstrom@lemmy.world 14 points 3 weeks ago (2 children)

Fascinating

I keep hearing it's much worse than it used to be, profits regardless

[–] Hackworth@lemmy.world 5 points 3 weeks ago

It entirely depends on which Chipotle you walk into on what day at what time. Their ingredients are still good. There's just no consistency. It was never cheap, but at least it's still (usually) a lot of food.

[–] wintermute_oregon@lemm.ee 0 points 3 weeks ago* (last edited 3 weeks ago)

The food quality is slightly down in my opinion but that’s because he went to a safer food model.

I have a friend who works at Starbucks who’s excited about the changes. He’s a manager in Las Vegas. If he does the same at Starbucks, he pushes for internal promotions. The goal was 95% of promotions were internal.

I don’t go to Starbucks often. The coffee is expensive. The stores are unwelcoming and I don’t like their coffee much.

I avoided chipotle after the food safety issues but tried it after he said he fixed it. I go 1-2 a month now

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