this post was submitted on 08 Aug 2024
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Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X (arstechnica.com)
submitted 3 months ago by some_guy@lemmy.sdf.org to c/technology@lemmy.world
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[–] db2@lemmy.world 113 points 3 months ago (3 children)

The frivolous lawsuit worked then.

[–] UnderpantsWeevil@lemmy.world 42 points 3 months ago (1 children)

More economically to shut down and reincorporate than to spend a bunch of money on lawyers.

But I doubt Musk is going to see a flood of new ad revenue out of this.

[–] shalafi@lemmy.world 34 points 3 months ago

new ad revenue

I'm no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard "NO" after this suit.

[–] Imgonnatrythis@sh.itjust.works 21 points 3 months ago

Maybe it's a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform