this post was submitted on 28 Jun 2024
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Why? The same reason the 1/3 burger flopped. Majority of mericans are dumb af. Splitting off from the D would give the R a sure win. That's the only reason they aren't doing it.
I think that was just A&W flopping. Braums did just fine with 1/3rd lb burgers. And in the south no less.
Hardees / Carl's Jr have made many a dollar selling their 1/3 lb burgers for many years as well.
The 1/3 was a ceo's excuse for failure that gets parroted because it feels good to talk down to others.